tag:blogger.com,1999:blog-7923005810906159036.post7785457918697597244..comments2024-03-27T12:49:05.975+00:00Comments on IP finance: Does -- or should -- expensive rebranding add value to the brand?Anne Fairpohttp://www.blogger.com/profile/02579190868405783459noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7923005810906159036.post-24654537922858722722014-02-11T00:57:21.526+00:002014-02-11T00:57:21.526+00:00A better use of resources might be to improve the ...A better use of resources might be to improve the quality of the product being re-branded: http://m.nakedcapitalism.com/nakedcapitalism/#!/entry/james-surowiecki-promotes-myth-of-consumer-empowerment-in-the-face,52f8bc26b7d8d24162c9942d/1Anonymoushttps://www.blogger.com/profile/04956804554768816630noreply@blogger.com