Wednesday, 19 March 2014

Trade mark valuation book in need of a reviewer

Apologies to readers of the jiplp weblog for the cross-post, but here's a task that might appeal to at least one reader of IP Finance. The Journal of Intellectual Property Law & Practice (JIPLP) is still seeking suitable reviewers for two books which were recently advertised as being available for review, one of which is this:

• Trademark Valuation: A Tool for Brand Management, 2nd Edition
Authors: Gordon V. Smith and Susan M. Richey
Publisher: Wiley

"The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.

A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition."
Further information is available from the book's web page here

If you would like to be considered as a reviewer for this title, email Sarah Harris at sarah.harris@oup.com and let her know, by not later than close of play on Monday 24 March.

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