Thursday, 23 May 2013

The Commission on the Theft of American Intellectual Property Report

The Commission on the Theft of American Intellectual Property (The IP Commission) released its report earlier today, May 22, 2013.  The IP Commission is an impressive group of individuals led by Dennis C. Blair, former Director of National Intelligence and Commander in Chief of the U.S. Pacific Command, and Jon M. Huntsman, Jr., former Ambassador to China, Governor of the state of Utah, and Deputy U.S. Trade Representative.  (I thought Huntsman was a very credible candidate for President of the United States in the last U.S. presidential election cycle.)  The other members include: Craig R. Barrett, former Chairman and CEO of Intel Corporation; Slade Gorton, former U.S. Senator from the state of Washington, Washington Attorney General, and member of the 9-11 Commission; William J. Lynn III, CEO of DRS Technologies and former Deputy Secretary of Defense;  Deborah Wince-Smith, President and CEO of the Council on Competitiveness; Michael K. Young, President of the University of Washington and former Deputy Under Secretary of State.  (Notably, President Young was also the Dean of George Washington University’s law school.)  I have included the recommendations of the IP Commission below.  The recommendations that caught my immediate attention involve the International Trade Commission, the Economic Espionage Act, increasing the number of green cards available for high-tech workers and expanding the U.S. Court of Appeals for the Federal Circuit’s jurisdiction.   I’ve previously blogged on the issue concerning IP theft and cybersecurity here.  Here is a Washington Post editorial about the report.  The full report is here. 

Recommendations

The Commission recommends short-term, medium-term, and long-term remedies.

Short-term measures incorporate the immediate steps that policymakers should take to stem the tide of IP theft and include the following:

Designate the national security advisor as the principal policy coordinator for all actions on the protection of American IP. The theft of American IP poses enormous challenges to national security and the welfare of the nation. These challenges require the direct involvement of the president’s principal advisor on national security issues to ensure that they receive the proper priority and the full engagement of the U.S. government.

Provide statutory responsibility and authority to the secretary of commerce to serve as the principal official to manage all aspects of IP protection. The secretary of commerce has sufficient human, budgetary, and investigative resources to address the full range of IP-protection issues. If given the statutory authority to protect American IP, we anticipate a robust set of responses.

Strengthen the International Trade Commission’s 337 process to sequester goods containing stolen IP. The current 337 process is not fast enough to prevent goods containing or benefitting from stolen IP from entering the United States. A speedier process, managed by a strong interagency group led by the secretary of commerce, can both prevent counterfeit goods from entering the United States and serve as a deterrent to future offenders. The speedier process would impound imports suspected of containing or benefitting from IP theft based on probable cause. A subsequent investigation would allow the importing company to prove that the goods did not contain or benefit from stolen IP.

Empower the secretary of the treasury, on the recommendation of the secretary of commerce, to deny the use of the American banking system to foreign companies that repeatedly use or benefit from the theft of American IP. Access to the American market is a principal interest of firms desiring to become global industrial leaders. Protecting American IP should be a precondition for operating in the American market. Failure to do so ought to result in sanctions on bank activities, essentially curtailing U.S. operations.

Increase Department of Justice and Federal Bureau of Investigation resources to investigate and prosecute cases of trade-secret theft, especially those enabled by cyber means. The increase in trade-secret theft, in many ways enabled by emerging cyber capabilities, requires a significant increase in investigative and prosecutorial resources.

Consider the degree of protection afforded to American companies’ IP a criterion for approving major foreign investments in the United States under the Committee on Foreign Investment in the U.S. (CFIUS) process. CFIUS assesses national security risk and national security implications of proposed transactions involving U.S. companies. Adding an additional evaluative criterion to the review process that assesses the manner in which a foreign company obtains IP would help improve IP-protection environments.

Enforce strict supply-chain accountability for the U.S. government. Establishing control and auditing measures that enable suppliers to the U.S. government to guarantee the strongest IP-protection standards should be the “new normal” that the U.S. government demands.

Require the Securities and Exchange Commission to judge whether companies’ use of stolen IP is a material condition that ought to be publicly reported. Corporate leaders will take seriously the protection of IP, including in their supply chains, if reporting IP theft in disclosure statements and reports to boards of directors and shareholders is mandatory.

Greatly expand the number of green cards available to foreign students who earn science, technology, engineering, and mathematics degrees in American universities and who have a job offer in their field upon graduation. In too many cases, American universities train the best minds of foreign countries, who then return home with a great deal of IP knowledge and use it to compete with American companies. Many of these graduates have job offers and would gladly stay in the United States if afforded the opportunity.

Legislative and legal reforms represent actions that aim to have positive effects over the medium-term. To build a more sustainable legal framework to protect American IP, Congress and the administration should take the following actions:

Amend the Economic Espionage Act (EEA) to provide a federal private right of action for trade-secret theft. If companies or individuals can sue for damages due to the theft of IP, especially trade secrets, this will both punish bad behavior and deter future theft.

Make the Court of Appeals for the Federal Circuit (CAFC) the appellate court for all actions under the EEA. The CAFC is the appellate court for all International Trade Commission cases and has accumulated the most expertise of any appellate court on IP issues. It is thus in the best position to serve as the appellate court for all matters under the EEA.

Instruct the Federal Trade Commission (FTC) to obtain meaningful sanctions against foreign companies using stolen IP. Having demonstrated that foreign companies have stolen IP, the FTC can take sanctions against those companies.

Strengthen American diplomatic priorities in the protection of American IP. American ambassadors ought to be assessed on protecting intellectual property, as they are now assessed on promoting trade and exports. Raising the rank of IP attachés in countries in which theft is the most serious enhances their ability to protect American IP.

Over the longer term, the Commission recommends the following capacity-building measures:

Build institutions in priority countries that contribute toward a “rule of law” environment in ways that protect IP. Legal and judicial exchanges, as well as training programs sponsored by elements of the U.S. government—including the U.S. Patent and Trademark Office—will pay long-term dividends in the protection of IP.

Develop a program that encourages technological innovation to improve the ability to detect counterfeit goods. Prize competitions have proved to be both meaningful and cost-effective ways to rapidly develop and assess new technologies. New technologies, either to validate the integrity of goods or to detect fraud, would both deter bad behavior and serve as models for the creation of new IP.

Ensure that top U.S. officials from all agencies push to move China, in particular, beyond a policy of indigenous innovation toward becoming a self-innovating economy. China’s various industrial policies, including indigenous innovation, serve to dampen the country’s own technological advancements. Utility, or “petty,” patents are a particularly pernicious form of Chinese IP behavior and need to cease being abused.

Develop IP “centers of excellence” on a regional basis within China and other priority countries. This policy aims to show local and provincial leaders that protecting IP can enhance inward foreign investment; this policy both strengthens the protection of IP and benefits the promotion possibilities of officials whose economic goals are achieved by producing foreign investment.

Establish in the private, nonprofit sector an assessment or rating system of levels of IP legal protection, beginning in China but extending to other countries as well. One of the tools necessary to develop “centers of excellence” is a rating system that shows the best—and worst—geographical areas for the protection of IP.

The Commission recommends the following measures to address cybersecurity:

Implement prudent vulnerability-mitigation measures. This recommendation provides a summary of the security activities that ought to be undertaken by companies. Activities such as network surveillance, sequestering of critical information, and the use of redundant firewalls are proven and effective vulnerability-mitigation measures.

Support American companies and technology that can both identify and recover IP stolen through cyber means. Without damaging the intruder’s own network, companies that experience cyber theft ought to be able to retrieve their electronic files or prevent the exploitation of their stolen information.

Reconcile necessary changes in the law with a changing technical environment. Both technology and law must be developed to implement a range of more aggressive measures that identify and penalize illegal intruders into proprietary networks, but do not cause damage to third parties. Only when the danger of hacking into a company’s network and exfiltrating trade secrets exceeds the rewards will such theft be reduced from a threat to a nuisance.

Tuesday, 21 May 2013

The Top 150 Licensors

On May 1, 2013, the Global License publication released its annual list of the top 150 (in the past this was a lower number) licensors.  According to Global License, the top 150 licensors account for around $230 billion in retail sales of licensed products and information.  The top 10 licensors on the list include: 1) Disney Consumer Products ($39.3 billion) (brands include Mickey Mouse and Avengers); 2) Iconix ($13 billion) (brands include Starter, Zoo York, Umbro and Buffalo); 3) PVH Corp. ($13 billion) (brands include Tommy Hilfiger, Calvin Klein and Izod); 4) Meredith ($11.2 billion) (brands include Better Homes and Garden and Parents); 5) Mattel ($7 billion) (brands include Barbie and Fisher-Price); 6) Sanrio ($7 billion) (brands include Hello Kitty); 7) Warner Bros. Consumer Products ($6 billion) (brands include Superman and Batman); 8) Nickelodeon Consumer Products ($5.5 billion) (brands include Dora the Explorer and Diego); 9) Major League Baseball ($5.2 billion) (brands include the NY Yankees); and 10) Hasbro (brands include Transformers and Nerf).  Other notables in the top 25 include Weight Watchers International, the Collegiate Licensing Company and Ralph Lauren.  The entire list along with commentary about the licensors is here.  Enjoy! 

Wednesday, 15 May 2013

The Bangladesh Building Collapse: the Challenge to Brands

With the horror of the collapse on 24 April 24 of the Rana Plaza building in Bangladesh still claiming more victims, now numbering over 1,000, and despite the remarkable news that one more survivor was recently found, attention has been drawn as well to the role of the various international brand holders whose products were manufactured at the site. The eight-story building housed five garment factories, at which clothing products for various well-known brands were made. A particularly interesting discussion on the issue appeared in a AP article dated 12 May ("Leaving Bangladesh: Not an Easy Choice for Brands", here). Brands mentioned in the article include Walmart, H&M, The Children's Place, Mango, J.C. Penney, Gap, Benetton, Sears, Disney and Joe Fresh.

As described in the article, the choice facing these brand holders is stark: "Stay and work to improve conditions. Or leave and face higher costs, similar or worse worker conditions in other low-wage countries and criticism for abandoning a poor nation where pre-capita gross domestic product is just $1,940 per year." As for the specific site itself, it is not clear how many brands had product being made there. It does not appear that there is a media rush by brand holders to admit publicly any manufacture at the site, given that there is supposed to be an auditing of the conditions to ensure that work and worker conditions are reasonable. There is talk of campus boycotts against certain brands (the Gap brand is mentioned) and angry postings on the Facebook pages of Joe Fresh, Mango and Benetton were reported. To this point, most of the retailers listed above do not appear to plan to leave Bangladesh. On the other hand, Disney announced that is stopping manufacture of its branded goods in Bangladesh. It is not clear whether any other owner of branded goods being manufactured in Bangladesh will follow.

Against this backdrop, it is interesting to consider the relationship how brands owners, especially those with an alleged connection with the collapsed site, might be affected by the Bangladesh tragedy. First, to this point there does not appear to be anything that would make any of the brand holders legally liable for the tragedy. Compare that with a situation in which the brand holder/manufacturer is directly connected with a faulty product bearing its mark. The J&J recall of the Tylenol product in 1982 comes to mind here. There, as well, an issue of life and death arose and the company faced a frontal attack on its fundamental goodwill and credibility, was wrapped up in the products bearing the Tylenol mark.

With respect to the Bangladesh tragedy, however, while mind-numbing in its scope, the events do not appear to be directly connected with the action of any of the brand holders. That makes the issue much more nuanced. The challenge to the integrity of the brand lies more in the sphere of morality and trust, more amorphous and less acute than the J&J/Tylenol-like situation. Further, the considerations of the branded retailer may differ from that of a product brand holder. The former may well have a much more complex supply chain in Bangladesh, making it much more difficult to complete an exit, a least in the near term. Moreover, threat of a boycott are difficult, if not possible, to maintain for very long against a retailer. There is also the issue of public memory; none of the brands, at least as of the time of this writing, has prominently been connected with the disaster. Under such circumstances, unless a particular company is subject to a board and management that places a special emphasis on issues of morality and ethics, the most likely scenario is that the matter will ultimately fade away for most companies.

Still, when the brands at issue are products rather than retail services, the risk may potentially be greater, In such a case, it may be easier for a pressure group (or even a single committed activist) to keep that specific product in the public's eye. Some companies, such as apparently Disney, may simply decide that the risk of adverse publicity is not worth it. A view was expressed in the article that, in the long run, other brands active in manufacture in Bangladesh will cut back or fully withdraw their operations over a period of time, despite the rock-bottom low labor costs in the country. It will be good to revisit in a year's time the roll call of brands actively having their products manufactured in Bangladesh to see how many have actually exited the country.

Monday, 13 May 2013

Marathon Patent Group – The Hot Bet?

Apparently since around mid-November of last year, Marathon Patent Group (MPG) evolved from American Strategic Minerals and discarded its mineral and real estate assets in favor of an IP management and enforcement services business model.  MPG has been very, very active since then and has received quite a bit of (mostly positive) press (here, here, here and here).  MPG detailed some of its activities in an April 25, 2013 report:

·         Acquired CyberFone Systems and its patent portfolio which has generated 32 settlement and license agreements for a total of $15.5 million in revenue

·         Acquired US Patent 5,331,637 from MOSAID Technologies, one of the world's leading intellectual property management companies

·         Entered into a strategic relationship with IP Navigation (IPNav), the leader in full-service patent monetization

·         Completed the acquisition of Sampo IP LLC acquiring its patent portfolio consisting of three patents and one pending patent application

·         Commenced our first licensing campaign on March 20, 2013 by filing a patent infringement lawsuit in the United States District Court for the Eastern District of Texas against Sony Computer Entertainment America LLC, Siemens Energy, Inc., CB Apex Realtors, d/b/a Coldwell Banker Apex Realtors, Blue Cross and Blue Shield Association, Juniper Networks, Inc., Winn Dixie Stores, Inc., and Dell, Inc.

·         Established a new IP Research and Services Center at the University of Arizona Science & Technology Park in Tucson, Arizona . . . .

Since April 25, 2013, MPG has also, through its subsidiaries, filed patent infringement lawsuits against Ambit Energy Holdings LLC, BMC Software Inc., HomeAway Inc., Hoover's Inc. and Ristken Software in the Eastern District of Texas; Thompson Reuters in the District of Delaware; Sprint Nextel Corporation, Juniper Networks, Cisco Systems, Bloomberg L.P., Hitachi Cable America, D-Link Corporation, Avaya, Hewlett-Packard Company, Enterasys Networks, Extreme Networks, TIBCO Software, BT Group, SAVVIS Inc., Zhone Technologies, Huawei Technologies, Allied Telesis, and Adtran in the District of Delaware;  and E*Trade Financial Corporate Services Inc., Liberty Mutual Group Inc., Aetna Inc., Avon Products Inc., Starbucks Corporation, Yum! Brands Inc., Hewlett-Packard Company, and Alcatel-Lucent USA Inc. in the Eastern District of Texas. Like I mentioned before, MPG is getting a lot of press for its activity. 

Co-blogger Neil Wilkof recently raised the question about the interest of boards in questions concerning IP—and he expressly excluded an entity such as MPG.  An entity such as MPG, of course, is primarily concerned with IP and notably, patent expert Professor Craig Nard recently joined MPG's board of directors.  I think that the importance of IP will lead companies to move toward accessing the services of companies like MPG although presently MPG seems mostly (?) involved in the enforcement of its IP.   I also think more companies will seek to draw in more IP experts on their boards—including some professors.  Does anyone have a sense of whether companies are utilizing the valuation, auditing or related services of companies similar to MPG (although MPG may be a different breed according to Forbes)?  The Forbes article indicates that some companies may be doing just that with MPG. 

Saturday, 11 May 2013

Chief Judge Rader Upholds $345 million Jury Verdict for Patent Infringement

On May 1, 2013, the U.S. Court of Appeals for the Federal Circuit (CAFC) issued an opinion in Versata Software Inc. v. SAP America Inc. affirming a jury verdict of infringement and damages by SAP for $345 million.  Chief Judge Rader authored the opinion.  The award includes $260 million for lost profits and $85 million for reasonable royalties for infringement of Versata Software’s claims covering its “hierarchical pricing engine” software.  The opinion is here.